Privacy Policy
Effective Date: 01 June 2026
Website: Graffiti Attire
Domain: https://graffitiattire.com
Business Name: Saaroma LTD
Contact Email: support@saaroma.co.uk
Business Address: 27 Old Gloucester Street, London, England, WC1N 3AX
Graffiti Attire respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website, place an order, sign up to our mailing list, contact us, or interact with our brand online.
By using our website, you agree to the way we handle your personal information as described in this Privacy Policy.
1. Who We Are
Graffiti Attire is a streetwear and apparel brand offering graphic t-shirts, fashion products, accessories and related clothing items.
For the purpose of data protection law, Saaroma Ltd. is the data controller responsible for your personal information.
If you have any questions about this Privacy Policy or how your data is handled, you can contact us at:
2. Personal Information We Collect
We may collect the following types of personal information:
Information you provide directly
When you place an order, create an account, contact us, subscribe to emails, or use our website, we may collect:
Name
Email address
Billing address
Shipping address
Phone number
Order details
Payment-related information
Account login details, if accounts are enabled
Messages or enquiries you send to us
Marketing preferences
Product reviews, comments, or feedback you submit
We do not normally store full debit or credit card details. Payments are processed securely by third-party payment providers.
Information collected automatically
When you visit our website, we may collect technical and usage information, including:
IP address
Browser type and version
Device type
Operating system
Pages visited
Products viewed
Time spent on the website
Referral source
Approximate location
Cookie and tracking information
Shopping cart activity
Information from third parties
We may receive information from trusted third-party services, including:
Payment providers
Delivery and courier partners
Ecommerce platform providers
Analytics tools
Advertising platforms
Email marketing providers
Fraud prevention tools
Social media platforms, if you interact with us there
3. How We Use Your Personal Information
We use your personal information to operate our website, fulfil orders, improve our services and communicate with you.
We may use your data for the following purposes:
To process and deliver your orders
To take payments and prevent fraud
To send order confirmations, shipping updates and customer service messages
To respond to enquiries, complaints or support requests
To manage returns, refunds and exchanges
To personalise your shopping experience
To manage your account, if accounts are enabled
To send marketing emails, where you have opted in or where allowed by law
To show relevant advertising, where permitted
To analyse website performance and improve our products, content and customer experience
To maintain website security
To comply with legal, tax, accounting and regulatory obligations
To protect our business, customers and website from misuse, fraud or security threats
4. Our Lawful Bases for Using Your Data
We only use your personal information where we have a lawful reason to do so.
Depending on the situation, we may rely on the following lawful bases:
Contract
We use your data to fulfil our contract with you when you place an order. This includes processing payment, preparing your order, arranging delivery, handling returns and providing customer support.
Consent
We rely on your consent for certain activities, such as sending email marketing where required, using non-essential cookies, or using certain advertising and tracking technologies.
You can withdraw consent at any time.
Legitimate Interests
We may use your data where it is necessary for our legitimate business interests, provided your rights and freedoms do not override those interests. This may include improving our website, preventing fraud, responding to customer enquiries, analysing business performance and promoting our products.
Legal Obligation
We may use your data where required to comply with legal, tax, accounting, consumer protection or regulatory obligations.
5. Marketing Communications
If you sign up to our mailing list, place an order, or choose to receive updates from us, we may send you emails about new drops, product launches, offers, brand updates and relevant content.
You can unsubscribe from marketing emails at any time by using the unsubscribe link in our emails or by contacting us directly.
We will not send you marketing messages where you have opted out.
6. Cookies and Tracking Technologies
Our website may use cookies and similar technologies to make the website work, improve performance, understand how visitors use the site, and support marketing or advertising activity.
Cookies may be used for:
Essential website functions
Shopping cart and checkout features
Login and account features
Website analytics
Performance monitoring
Personalisation
Advertising and retargeting
Social media integrations
Some cookies are essential for the website to function. Others, such as analytics or advertising cookies, may require your consent.
You can manage your cookie preferences through our cookie banner or your browser settings. Blocking some cookies may affect how the website works.
7. Payment Processing
Payments are handled securely by third-party payment providers such as PayPal, Stripe, and other secure payment providers.
We do not normally store your full card details on our own systems. Your payment provider may collect and process payment information in accordance with its own privacy policy and security procedures.
8. Order Fulfilment and Delivery
To process and deliver your order, we may share necessary information with fulfilment, warehouse, print, manufacturing and delivery partners.
This may include your name, shipping address, contact details and order details.
We only share the information needed to complete your order and provide related customer service.
9. Who We Share Your Data With
We may share your personal information with trusted third parties who help us run our business, including:
Ecommerce platform providers
Payment processors
Delivery and courier companies
Print, fulfilment or manufacturing partners
Email marketing platforms
Analytics providers
Advertising platforms
Customer support tools
Website hosting providers
Fraud prevention and security services
Accountants, legal advisers or professional service providers
Regulators, authorities or law enforcement where legally required
We do not sell your personal information.
10. International Data Transfers
Some of our service providers may process or store personal information outside the United Kingdom.
Where this happens, we take reasonable steps to ensure your data is protected in line with applicable data protection laws. This may include using appropriate safeguards such as contractual protections or approved data transfer mechanisms.
11. How Long We Keep Your Data
We only keep your personal information for as long as necessary for the purpose it was collected.
Typical retention periods may include:
Order and transaction records: kept for legal, tax and accounting purposes
Customer service messages: kept for as long as needed to resolve enquiries and maintain service history
Marketing data: kept until you unsubscribe or withdraw consent
Website analytics data: kept for a limited period depending on the analytics provider
Account information: kept while your account remains active or until deletion is requested, subject to legal requirements
We may keep certain information longer if required by law, to resolve disputes, prevent fraud, or enforce our terms.
12. How We Protect Your Data
We take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, alteration or disclosure.
These measures may include:
Secure website connections
Access controls
Password protection
Secure payment processing
Limited access to personal data
Monitoring for fraud or suspicious activity
Use of trusted service providers
No website or online service can guarantee complete security, but we work to protect your information using appropriate safeguards.
13. Your Data Protection Rights
Depending on your location and applicable law, you may have rights over your personal information, including the right to:
Access the personal data we hold about you
Ask us to correct inaccurate or incomplete data
Ask us to delete your personal data
Ask us to restrict how we use your data
Object to certain uses of your data
Ask for a copy of your data in a portable format
Withdraw consent where processing is based on consent
Complain to a data protection authority
To exercise your rights, contact us at:
Email: hello@graffitiattire.com
We may need to verify your identity before responding to certain requests.
14. Children’s Privacy
Our website is not intended for children under the age of 13, and we do not knowingly collect personal information from children.
If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to remove it.
15. Social Media
If you interact with Graffiti Attire on social media platforms such as Instagram, TikTok, YouTube, Facebook, Pinterest or X, those platforms may collect and process your personal information under their own privacy policies.
We may receive limited information from those platforms when you follow us, message us, comment on posts, engage with ads, or interact with our content.
16. Links to Other Websites
Our website may contain links to third-party websites, platforms or services.
We are not responsible for the privacy practices, security or content of third-party websites. You should read their privacy policies before sharing personal information with them.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, website, services, technology or legal requirements.
The latest version will always be posted on this page with the effective date shown at the top.
18. Contact Us
If you have any questions about this Privacy Policy or how we handle your personal information, contact us at:
Graffiti Attire
Business Name: Saaroma Ltd.
Email: hello@graffitiattire.com
Address: 27 Old Gloucester Street, London, England, WC1N 3AX